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Mission, value strategies, and market definition 3. Strategic marketing management, 8th edition by alexander. The definitive guide to creating strategic, targeted, and measurable online campaigns ian dodson everybody writes. A masters in strategic marketing management will provide you with a solid basis for managerial positions in marketoriented organisations. Chapter 4 applied strategic marketing mak301s cput studocu. Applied strategic marketing download ebook pdf, epub. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. Written for the planning team and other key members who will participate in the process, this important resource offers encouragement for the team who must provide data for the planning process and helps to identify questions for further discussion. The focus is on how managers choose and manage the markets they serve. Strategic marketing management 8th edition outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. Applied strategic marketing, pearson education south africa.
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